Hi my name is Eddys Velasquez.
I work with businesses that are already doing a lot of things right — and still feel stuck.
Ads are running.
Funnels are intact.
Customers are buying.
Yet growth stalls.
In my experience, this stage calls for better framing.
How I Think About Growth
Many growth problems aren’t caused by broken systems.
They’re caused by familiar systems.
As markets mature, buyers habituate.
Messages that once worked quietly lose their edge.
Teams respond by doing more:
- more creatives with the same angle
- more tests around the same frame
Sometimes that helps.
Often it doesn’t.
I focus on finding new acquisition angles before big, long, and costly rebuilds.
Why I Avoid Rebuilds
Rebuilds feel productive.
They create motion, meetings, and momentum but often preserve the same frame.
- New structure.
- Same message.
Rebuilding before reframing usually feels productive, but isn’t always effective or cost efficient.
If This Resonates
If this way of thinking matches how you approach decisions, you’re in the right place.
→ Start here:
5 Reasons Revenue Plateaus Even When Ads Are Running