It’s happening all around us.
While you’re at the store. When you’re in line at Starbucks. When you’re dining at a restaurant. And for some people, even when you’re driving.
People can’t go even a few minutes without taking a peek at their smart-phone or tablet to check their email or to see what their latest Facebook or Instagram notification was.
In fact, many of you are probably reading this on a mobile device right now!
Why Does This Matter?
Because just like the California Gold Rush of 1849, when approximately $2 Billion worth of precious metals were extracted from rivers, making many people wealthy…
Savvy business owners now have a very similar opportunity.
Except this time instead of precious metals, it’s hundreds and even thousands of new potential customers, clients and patients ready to be mined at low costs.
And instead of rivers it’s…
1 BILLION daily MOBILE users on Facebook
With more eyeballs to advertise to than ever, Facebook knows you don’t want to put your products and services in front of “just anybody” …
You want to get your ads in front of the exact groups of people that are most likely to become new customers, clients or patients.
And so just like gold miners used filters and screens to separate the gold from the dirt and rocks…
You can use…
Facebook Lookalike Audiences to identify your best customers from the masses
Facebook now allows you to upload a list of contacts to their platform and from there, they will use their proprietary algorithm to go out and find millions of people that are similar to the list you uploaded.
This is powerful because you could upload a list of existing customers and then have Facebook go out and find millions of people just like them. (Read that last sentence again).
It’s a triple WIN…
– The Facebook user gets to discover highly relevant products and services on their mobile device.
– You get to acquire customers, clients and patients at low cost.
– And Facebook continues receiving your advertising spend over time.
And while this feature was launched awhile ago, back in 2013, surprisingly, many business owners still don’t know it exists, let alone how to use it properly.
The Power of Lookalike Audiences
Recently I leveraged Lookalike Audiences to scale my lead generation business to six-figures in 12 months…
And it’s been a life-saver.
What used to take me several hours…
- Checking ads to make sure the “frequency” was low enough (to avoid ad blindness)…
- Finding new audiences to replace those that were now unprofitable…
- Setting up new adsets and new ads on a daily basis for the new audiences…
- And always looking for ways to expand my audience size so that I could scale…
…just took way too damn long.
Now, with Lookalike Audiences, I’ve been able to expand my audience size many times over.
Ads that used to have a profitability window of a week or two, have now been running for months without having to change a thing…
…saving me a minimum of 20 hours per week.
And the best part?
Facebook “did all the work” of finding the people that were most likely to become a lead, FOR ME.
Plus the longer I ran the ads and spent more money, the lower my cost got.
And now, you can do the same to scale your business quickly.
What You Can Do
Step 1: Download your customer email list or phone numbers.
Step 2: Upload them to Facebook.
Step 3: Create your Lookalike Audiences and let Facebook do the work of finding hundreds or even thousands of new customers for you.
Happy Gold Mining!
P.S. I’m contemplating helping a small group of you apply some of the same Lookalike audience strategies to help scale your business quickly and efficiently at a good return on ad spend (ROAS). If that’s something you’re interested in. Private message me here.